The ability to reliably produce a short series of products in an efficient way emphasizes the creative process and the division of content.
In a market where printing needs less preparation and inventories are decreasing considerably, the brands and designers have the liberty to try new products, materials, and productions technologies that do not require as much of an investment as mass-produced products.
The digital era has turned commercial printers into an important element for marketing professionals looking to obtain a comprehensive communications solution and reach their target audience through the most effective channel for transmitting their message. It is no longer only about balancing printing with email and mobile. It is about finding the optimal point to combine printing with other channels of communication.
It doesn't matter what industry a company belongs to, all businesses have a common objective: to market objectives: to communicate their products and services to the clients to achieve their commercial objectives. That is where commercial printing adds value in the experience of physical communication. The combination of eye-catching papers, segmented content, personalized printed materials, unique substrates offered in small quantities, and the use of special colors are some of the ways in which you can retain your existing clients and attract new clients.
Additionally, the ability to transmit files digitally, and the ability to print and finalize them in a matter of hours, means that the efficiency of marketing campaigns and their printing needs have been made widely available, evolving to meet the needs of the new market.
Success in the printing industry requires companies to become providers; completing this transformation requires the repositioning of the business, innovation, and the redeﬁnition of their proposal value.
The capabilities of digital printing, combined with high quality and timely delivery of the tasks, allow commercial printers to efﬁciently redeﬁne their business' focus to address a wider range of market objectives.