Unless you are the only option available in the area, it's essential for your business to stand out and be different from the rest. You can choose a price-based strategy to differentiate yourself from your competitors, or you can provide an extraordinary service with a portfolio that goes beyond traditional printing and copying, thus standing out as the most complete option for clients, both at your service counter and by phone.
Stores that offer more than just printing and copying services attract more clients. Offering design services to help clients with their creations before the piece is printed is considered an added value that the customer not only expects to receive, but is willing to pay for.
Consider adding services, such as binding, packaging, and shipping. This helps your client get their project done as quickly as possible, eliminating the need to coordinate with more than one supplier at a time.
In recent years, advanced technology has transformed printing, making high range features available for the ﬁrst time to copy shops of all sizes. This means they can now handle a different variety of jobs, while reducing costs, increasing productivity and gaining a competitive advantage.
Those who have upgraded to the latest technology now have a scalable solution for businesses to survive and thrive, they must become a full-service marketing service provider. While printing remains central, many other high-margin possibilities come with the territory, such as direct mail jobs, garment printing, new media types and applications.