Ricoh Latin America Presents a New Website Offering an Advanced and Interactive Digital Experience
Ricoh Latin America, as a digital services company and following its commitment to accelerate and help its customers in digital adoption, announces the launch of its new website design that is focused on satisfying the high standards of user experience required in today’s online ecosystem. This new digital presence is a genuine expression of the primary goal of the company — the consistent prioritization of customers, suppliers, partners, and collaborators.
One of the main objectives of this new project was to create a fluid and intuitive experience for the user. This meant developing an interface that is easy to understand with a visually appealing and modern design.
Kristal Piccolo, Regional Marketing Director at Ricoh Latin America explains: "Our focus on the importance of achieving an optimal customer and user experience, according to their digital expectations, is present in everything we do. We are very proud to present this new digital experience for our entire ecosystem and take the next step in our own digital transformation projects. Just one week after launch, our new website has already increased traffic by 34%, because the search for information on our websites is now more intuitive.”
Some of the other exciting features included in the new website are:
- Electronic Business: The e-business portal is integrated into the new website to facilitate the online sale of the company's portfolio.
- Mobile Adaptability: The site optimizes the user experience on mobile devices by 100%.
- Continuous Updating of "Trending Topics:” Now it is possible to keep up with the trends in the technology sector, including the latest podcasts and thought leadership pieces. In addition, users can amplify these topics on social media quickly and easily.
- Online Chat: There is easy access at the top right of the web page to access a live online chat for immediate interaction with users.
- Sticky Button: The website includes a "buy online" button to accompany the user throughout the browsing experience.
- New Forms: Fluid interaction and response time thanks to a new and modern format.
- Shortcuts: The new website has easy-to-use shortcuts to enter digital services, products, and solutions within the customer portal.
The development of the new digital experience was carried out in conjunction with RebelMouse, a Ricoh technology partner and a company specialized in creating high-value websites. RebelMouse took Ricoh's user-centric approach to development, which meant conducting in-depth research to understand the needs and behaviors of the target audience and using that information to develop every process of the digital experience.
Piccolo concludes: "In addition to an attractive and modern design, the key principles of usability, functionality, accessibility, security, and responsiveness have been essential for the launch of our new website."
