How do you deliver impactful digital experiences for your customers?

By Marcelo Szabo, Product Manager Visual Communications - Emerging Technologies, Ricoh Latin America

Today, there is a common challenge facing all retailers from restaurants to clothing shops. Today, four different generations can coexist in the same shop: baby boomers, generation X, millennials, and Generation Z. The latter two generations of consumers expect a new generation of consumers. The latter two generations of consumers expect a new level of service that is consistent with their tech-savvy lives. Therefore, retailers must think of more creative and unique experiences to meet these needs. Today, the customer experience must integrate personalized, omni-channel but above all visual communication to generate empathy and increase loyalty.

For companies in the retail sector, the digital adaptation and transformation of communication and marketing campaigns to impact their customers is a challenge. The reality is that 70% of today's audiences are motivated or influenced by digital signage in relation to their purchases1.

That's why at Ricoh we're introducing RICOH Digital Signage, a versatile and flexible digital communication system for all types of businesses that helps:

Project your message with confidence - and convenience: RICOH Digital Signage helps you quickly share dynamic information with more people in more ways. Place it in lobbies, museums, showrooms, educational environments, and more; and customize your presentation to fit the size of the available space - and the interests of your audience.

Liven up almost any special event with stunning, high-quality images and personalized messages: Resize the image to meet the needs of each new environment.

Impress with a big picture using three projectors: When you want to display your message, the bigger - the better. Captivate the audience in larger spaces with an impressive wall screen up to 548.6 cm wide by 12.9 cm high, depending on the model of the solution you decide to purchase.

Reach a wider audience, anywhere: The right message will be appreciated, but only if it is tailored to the right audience in the right place. Among our models, Ricoh offers highly portable solutions for floor, ceiling, or tabletop placement, or for wall mounting so you can show visitors and passers-by messages, advertisements, targeted offers, and more.

RICOH Digital Signage Solution Models

Corporate information management:

Seamless, dynamic, and modern corporate communication

Replace the old "corkboard billboard".

Real-time announcements with valuable and important information

Food menu management:

Replace traditional fixed boards with dynamic visuals

Instantly change prices, offers, and promotions

Save on the production of posters and banners

Point-of-sale management:

Generate additional revenue by offering advertising space to your suppliers or retailers who are interested in advertising your company.

Promote sales by communicating promotions, offers, and/or launches.

In addition, Ricoh Digital Signage includes hardware and software, content management, cloud hosting, and banner design. In conclusion, it's a challenging time to be in retail. Fortunately, Ricoh is ready to help all organizations deliver an exceptional customer experience by focusing on creating personalized, visual communication in line with the shopping demands of the new generation of consumers.

For further information, please contact

Marcelo Szabo

Product Manager Visual Communications - Emerging Technologies at Ricoh Latin America

Marcelo.Szabo@ricoh-usa.com

1 Source: Digital Signage - Results from the Second Annual IAB's Spain Study conducted by Elogia Group.