Case Study: TOLEDANO/PRONACA

Prepared by Adrian Aguilar, Ricoh Panama

TOLEDANO/PRONACA entrusted Ricoh with the design, supply and implementation of its 14 videoconferencing rooms and the open auditorium, which included cameras, ceiling speakers and digital signage equipment in Plaza del Este, in addition to the digital signage solution for internal corporate communications in 4 remote sites, which allowed a better user experience in the use of the audiovisual rooms, ease of communication with the corporate in the various subsidiaries.

This implementation was carried out through Managed Services for Audiovisual Solutions that included technical support and preventive and corrective maintenance for all their audiovisual rooms to avoid interruptions or mishaps during presentations, this allowed them to focus on their day to day entrusting Ricoh to support their audiovisual solutions.

History and Context

Toledano was founded in the 1950s by Don Isaac Toledano and established itself as one of the leading poultry companies in the country. Over time, it diversified its offer to other meats and sausages, investing in technology and quality standards. It later joined the Melo Group, strengthening its production and distribution capacity. Today it is a recognized brand throughout Panama, with national presence and commitment to sustainability and the community. In 2019 Pronaca (Ecuador) and Corporación Multi Inversiones (Guatemala) consolidated the La Estancia consortium, acquiring a relevant participation in Productos Toledano. Although the Toledano family maintains control and management, La Estancia assumes operational level with greater capital, experience and international best practices.

Business Challenge

Toledano, a brand with more than 70 years of history in Panama, was going through a new stage of growth. With the integration of subsidiaries, new product lines and an increasingly dynamic operation, the need to be aligned as a team became more urgent than ever.

Their conference rooms were the meeting point for important decisions, strategic plans and connections with different regions.

Technology did not keep up with the speed of their ideas. Meetings were interrupted by technical details. Presentations did not flow as they should. Internal and external communication did not reach everyone equally, especially in remote locations. And most critically, the teams' time and energy was going into solving problems, instead of focusing on what was really driving the business.

That's when Toledano understood that he needed more than beautiful spaces or modern screens. He needed a real transformation in how they connected, listened, and collaborated regardless of location.

RICOH Solution

It was at that inflection point that Toledano decided to take the plunge. And it did so by relying on a strategic partner that understood both its vision and its challenges: Ricoh.

Ricoh undertook the design, supply and implementation of its 14 conference rooms and open auditorium in Plaza del Este, Panama. It was a comprehensive solution that included smart cameras, ceiling speakers, and digital signage systems, designed to provide a seamless, uninterrupted experience.

But the transformation was not limited to a single venue. Toledano also integrated the digital signage solution at 4 remote sites, allowing internal communication to reach all staff clearly and consistently, no matter where they were.

All of this was backed up by Ricoh AV Managed Services: technical support, preventive and corrective maintenance ensuring that each room is always ready to go. No hiccups. No distractions. With total confidence.

Results

Thanks to this solution, Toledano achieved:

  • A much smoother experience for its users during meetings and presentations.
  • Better connection and coordination with corporate and its different subsidiaries.
  • More effective internal communications at all points of operation.
  • A team focused 100% on their business, knowing that Ricoh took care of the rest.

Today, Toledano not only has better spaces. It has a strengthened collaborative culture, aligned with its growth rate and prepared for what is to come. More efficient meetings without technical interruptions, better internal communication, even in remote locations, increased team productivity by focusing on the essentials, reduced response times to incidents, resource optimization by outsourcing audiovisual management, better experience for users and visitors.

"Thanks to the implemented solution, now our meetings, whether face-to-face or remote, take place with professional quality audio and video. The technical problems that previously affected our communication have been resolved, allowing us to focus on business without interruptions. We thank Ricoh for making this improvement possible." - Cesar De Leon, Investment and Efficiency Project Manager.

Ricoh Latin America, and TOLEDANO/PRONACAT acted together in support of the United Nations Sustainable Development Goals for a better future:

Ricoh at a global level is a company committed to achieving the United Nations Sustainable Development Goals (SDG) by solving social problems through business with the sole purpose of achieving economic growth, a better planet. and a better society.

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